![]() We were excited to back Dan and his vision to build a SaaS-enabled marketplace to help event planners discover and book meeting space in an automated fashion. We define this to mean a deep connection to the industry or a level of expertise that gives a company a huge leg up when fixing a problem– or transforming an entire market. When evaluating industry-specific software at Bessemer, we like to see how a founder or CEO has an ‘unfair advantage’ in the market. We also knew its leadership gave the company an unfair advantage. While hindsight is always 20/20, we knew then that Social Tables was uniquely positioned to streamline a mostly relationship and paper-based market. ![]() and the vast majority are very small businesses. In 2014, there were more than 30,000 independent event planners in the U.S. One of the many reasons why technology adoption lagged in this industry could have been due to the fact that it was so heavily fragmented. Event venues and blocks of hotel rooms are typically sourced through brokers and personal relationships, and event planning is done using spreadsheets, email, and basic CAD drawings. However, the group event planning and booking process remained largely untouched by technology. Analysts estimated that for the typical Marriott, Starwood, Hilton, or Hyatt, group business represented 30 percent to 40 percent of overall revenues. hotel revenue is generated by group and event business. We then learned that a substantial portion of the $150 billion in U.S. When first meeting Dan (pronounced “Don”) and learning more about Social Tables’ market, I was fascinated to learn that SaaS-solutions had yet to serve this surprisingly large market. Toni and I worked together to evaluate the hospitality software space as part of this roadmap that has now generated more than a dozen new investments for Bessemer, including Shopify, Mindbody, Procore, Toast, and ServiceTitan. Then, and now, we believe in software’s revolutionary capacity to wake up sleepy incumbents and do away with inefficient processes that often hold businesses captive to the status quo. Social Tables was sourced by former Bessemer analyst Toni Campbell and is one of many deals that were originated by our analyst team.Įven before our Series A investment in Social Tables, Bessemer was exploring its vertical software roadmap. ![]() In 2014, I led the Series A round at Social Tables and served on the company’s board. If you want to plan an event, set up the online registration, manage your guests list, build a beautiful website, deploy a mobile app or more, our Event Management Technology has you covered.I’d like to congratulate founder and CEO Dan Berger and the team at Social Tables on their acquisition by Cvent.Īs the leading event diagramming, seating, and collaboration platform, Social Tables has partnered with more than 5,000 organizations and hospitality brands, including Under Armour, Live Nation, Hyatt, The Venetian, ClubCorp, and Forbes, helping event planners successfully launch more than 4.5 million events worldwide. DoubleDutch creates mobile applications designed to capture and surface data from live events and conferences. Picatic encourages event organizers to create a custom website, sell tickets and then determined their cost of use. Eventzilla lets you sell tickets online and manage attendees from one integrated application. Cvent's event management software provides event planners with a complete solution to increase event attendance and decrease event costs. Discover Great Events or Create Your Own & Sell Tickets What are some alternatives? When comparing Splash and Social Tables, you can also consider the following products Tracking of Social Tables recommendations started around We have not tracked any mentions of Social Tables yet.
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